Kousesh
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Draft 01 · 14 Sept 2026

The first hoodie

Heavyweight, boxy, light off-white beige with a lilac chest print. Being designed in the open.

Draft 01: light off-white hoodie with KOUSESH printed in lilac across the chest
Body
Light off-white beige
Print
KOUSESH in lilac, centred on the chest
Cut
Boxy and oversized, narrowing at the hem
Fabric
Heavyweight, around 480 g/m² — to be confirmed
Details
No drawcords; cuffs and hem in the same fabric
In design · not for sale

The first piece is a heavyweight hoodie, and it is being designed in the open — decisions included.

Why this first

A hoodie is the hardest easy thing to make. Everyone sells one, almost nobody makes one worth keeping. Which makes it the right test: if we cannot justify every decision on a hoodie, we have no business making anything else.

Decisions so far

Heavy fabric, no compromise. Around 480 g/m² French terry. It costs more and ships heavier. It is also the difference between a piece that holds its shape for years and one that sags after a season.

No drawcords. They fray, they tangle, they are the first thing to look cheap. The hood works without them.

Cuffs and hem in the same fabric as the body. Most hoodies switch to a different, thinner rib here. We are not doing that.

A cut that narrows at the hem. Boxy and oversized through the chest and shoulders, drawn in slightly at the bottom, so it sits rather than hangs.

Still open

The size and placement of the chest print, the print method, and the final hood shape. Those come next.

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